Friday, August 21, 2020

Jeison German Group Explainer Video

Videos are the best way to quickly explain who you are, what you do, and why that's valuable. My client the Jeison German Group offers smart financial strategies for business owners including merchant services solutions, business auditing, funding and more. I created this simple :40 homepage explainer video to break down what can be confusing to prospective business clients to help the value of their solutions shine through. Let's do the same for you! Reach out to for a quote. Typical explainer videos cost around $300-$500. It's a great investment in your brand that you'll use for years to come. 

Wednesday, July 29, 2020

New Websites! Meet the Jeison German Group and Patient Marketing Specialists

I LOVE creating a fresh new website for clients. The process is simple:

1. We scope your site's needs and I deliver you a site map and content strategy plan.
2. Once approved, I'll write your website's copy deck and deliver that for review/approval.
3. Your site is constructed and we will review it again to ensure we don't need to make any changes or tweaks. I work with you to ensure everything is perfect.

Here are two new websites recently completed.

Wednesday, May 20, 2020

Explain Your Campaign with an Infographic

Infographics are a great way to visually explain your campaign story! Here's one I just finished for Jeison German Group to help them get new restaurants using their online ordering portal.

More New Videos!

Videos are such a great way to tell your story. Request a video quote today! Email and let's tell your story together.

Recruiting Animated Video for Indeflex -

Restaurant Merchant Services Online Sales for Jeison German Group -

Explainer video for Patient Receivables about the 'Flat Cash' program - 

Saturday, January 4, 2020

Video Script Writing

In this video, I wrote the script and directed the animation sequences for ICX Managed Services. These custom-drawn animations were done by Troika Studio - check them out. Get your custom video quote today!

Friday, December 27, 2019

New Videos!

Video is a great way to tell your story.

I wrote the scripts, recorded the voiceovers, and created the animation sequences for both of these videos. Request your custom video or voiceover quote today!

Monday, October 21, 2019

Meet Indeflex

This new client is doing some really cool stuff in the world of merchant services. I'm doing all their branding and copywriting. The NEW website is completed and here's some new collateral we just finished also. I love helping a new brand come to life!

Tech Connect Blog and eNewsletter is Here!

New content marketing resources for ICX Managed Services. Subscribe to the blog now!

Beautiful New Boxstuffers

ICX Managed Services

Launching a new Technology as a Service program to make managed IT more accessible to SMBs.

Tuesday, February 12, 2019

Making Fraud Fun

I recently took on the task of marketing deposit fraud detection software for Advanced Fraud Solutions. The challenge here was tricky: get banks and credit unions to get who we are, what we do, and why they need us.

The first step was to build in a tagline onto the long-standing logo to maintain their brand recognition in the industry while differentiating the positioning more clearly. The copywriting challenge here was to make something that can be very wordy and complex and make it sound easy.

This is where I landed:

First in Fraud Defense. Okay next step.... Create a personality to make this brand fly.

Introducing the Fraud Squad! A team of fraud-fighting AFS team members who tackle the deposit fraud challenges of our bank/credit union customers with ease.

Now we have the foundations of a brand.... but how do we explain the who, what, and why? Video, of course! 

Next up.... ads! 

Okay, now that we have traffic coming to the website, I built out a Knowledge Center section to host all the great content we were creating such as case studies, white papers, reports and more! 

And we can't forget the creation of the Fraud Fighters Blog which has grown to over 200 subscribers and counting. 

Let's explore the personality pieces I created to make this thing come together. 

The AFS 2018 Holiday Card

Next up: Social Media Graphics and Headers: 

Okay, now let's review some co-branded partner collateral. 

Co-branded Webinar Promo Graphics: 

 Ready for a copywriting quote for your project? Email today!

Saturday, July 2, 2016

Building a Brand- Assets, Personality, Icons & More

When I approach creating a brand that customers can get behind I start with developing a customer persona that tells me how our brand can communicate effectively with its intended audience, and then I create all the elements to make the brand come alive. These often include the language the brand will use to communicate through various channels, the graphics and how we will translate our branding across the web, print, trade shows, sales collateral and beyond. For Singular Payments, LLC we battle the industry itself because consumers are already trained to not trust payment processors - we have a bad reputation. So to overcome that we created 'Singular Sam' who is our 'Savvy Saver' and he delivers the message of honestly, integrity, consistency and trust to our customers. Here are some of the many brand-building elements I built for Singular Payments. Visit SINGULARPAYMENTS.COM to read through our Merchant Education section which includes press releases, blogs, scam alerts and more!

New Overview Video/ BillPAY product video - Wrote the script/ directed the animation sequences

Introducing 'Singular Sam' - Every business owner's payment processing advocate.

Sales Collateral - Reiterating our values and reinforcing our brand promise every step of the sales process.

Custom Icons - Represent industries we serve, products we offer, Etc.